The world of online casino software and gaming solutions is unimaginable without white label casinos. Almost every third online casino can be expected to be a white label solution; such is the popularity of this type of casino. Still, there are usual doubts surrounding its development and adoption process. To clear all confusions, we bring you here a step-by-step guide that can help you effortlessly start an online casino business. Let’s get started.
- Initial consultation
You are certainly going to have lots of queries when you plan to start an online white label casino. Also, there will be brainstorming of features and functionalities ideas that can help put together a fully functional and ready-to-use platform. The experts can discuss the ideas remotely through video conferencing or other means, or they may do so through in-person meeting.
At this consultation stage, the pricing of various features is discussed. The objective of the meeting is to know one another in terms of expectations from the project, markets targeted, budget, etc. It is worth noticing that the pricing varies from project to project. The business owners have the freedom to pick the options with competitive pricing and proceed to next steps of development.
In the initial consultation, the developers give an idea of the development time involved and suggest the time to market. Usually, it takes a month and half to put together a white casino application.
- Assigning the professionals
Based on the features sought after, a team of developers is formed. The clients are given a dedicated project manager and a team of casino application specialists. They work towards converting the ideas into features after suggesting the templates that will be most suitable for the casino owner’s objective.
An established has a big staff of experts who can work in a devoted manner. Their aim is to create a fully functional casino which operates the way business owners expect. The project managers ensure that the team works within the given deadline and develops the online casino in the direction of helping the client to attain success sooner after the launch.
- Assigning the license and defining the target audience
When the team allotment is done, the development process starts. It begins with assignment of the license. The white label casino developers have a valid license beforehand. They research on the work regions of the client and assign the license that has validity in those areas. A functional license adds to the credibility of the casino site and helps gain the confidence of the players.
There are six licensing authorities that cover various areas of the world. Malta, Oregon, Curacao are the three leading regulating authorities. When a casino site has the license from these authorities, they can cater to wider audience and have business expanded to various regions of the world. It translates into a diverse player base, which is an indicative of the casino’s success.
- Design and development phase
When the basic discussions and licensing part is done, the development phase starts. The white label template is analyzed by the business owner and they pick the features they intend to have in the online casino app. With the help of customization of features, the developers try to make the online casino a unique entity. They develop the casino keeping the target market’s preferences in mind and highlight the features accordingly.
The templates are invariably responsive and run smoothly on all iOS and Android devices. The compatibility with all browsers is assured too at the time of development. With the help of testing procedures and minimum value product designing, the developers take the project close to completion.
The developers focus on building an easily navigable front-end interface and make it quite advanced as per the demands of existing times. By adopting this approach, they help the businesses gain traction and achieve player retention too. Several localized features like languages, payment methods, and operational hours are added to the application to gain the user comfort.
- Adding games library
The well-established online casino software and gaming solutions providers partner with the games software providers. There are top-notch games providers who deliver intuitive interfaces and have engaging backdrops. The online casino businesses can choose from the games delivered by Pragmatic Play, Pocket Games Soft, WM Casino, Joker, etc. In fact, you can expect more than 5000 titles from 50+ providers to choose from.
The games library may comprise online slot games, table games, poker, 4D lottery, fishing, card games and others.
The gamification features like cash drops, tournaments, game targets, prize pool, etc. are added. Apart from this, the addition of promotional offers and bonuses is also done. The aim is to enhance player retention and create revenue-earning opportunities for the casino business too.
- Addition of payment systems
Casinos are basically the games where money is primarily involved. Thus, inclusion of all payment methods to ease transactions is a necessary step in the development process. In this step, the developers can add methods like debit cards/credit cards, local bank transfer, e-wallets, cryptocurrencies, etc.
- Player management features
The online casino development process requires adding solutions that help in player management. The players are of different types and the benefits given to them differ accordingly. There will be special benefits for the VIP customers. Also, the online casino has to have a risk and fraud detection method in place. To help the players with various issues, the customer support system is also added at this stage.
- Testing the product
At this stage, the developers test all the functionalities and ensure that all features are properly integrated. The platform is tested for user-friendliness, intuitiveness in design, navigability and safety. If any change is needed, it is incorporated as per the client request.
All these steps sum up the development process involved in creation of and gaming solutions.
To expand the user base, the developers may also integrate an affiliate marketing program, and other contests that make the whole environment at online casino quite interesting.
To sum up,
An end-to-end white label casino development process is what you get when you approach the specialists of this field. The casino development companies make the launch as easy as possible and enable the business owner to follow the path to sustainable success. With the help of responsible gaming practices, the casino owners can meet the compliance requirements and become a well-reputed entity.